Home improvement and trades
You sell to contractors, remodelers, and roofing companies: software, materials, equipment, financing, or marketing. Ironline gives you a contractor sales team that calls when owners can actually talk, books the meeting, and gets paid only on closed deals.
Why outbound works here
Trades owners are hard to reach and quick to judge. That is good news for a well run phone call. Once you have the owner for two minutes, a straight pitch with a number in it gets a straight answer.
In a small shop, the owner answers their own cell, often from a truck, a ladder, or a customer's driveway. In a mid size remodeler or roofing company, an office manager picks up, and that person is often family. Sometimes nobody answers, because the whole crew is on a roof.
Our reps plan for all three. Short voicemails with a callback reason. A text where it is appropriate. Respect for the office manager, who often decides whether the owner ever hears your name.
On site by seven. Estimates and walkthroughs in the afternoon. Invoices, scheduling, and email at the kitchen table after dinner. The phone gets answered between jobs, in the truck.
That gives reps two good windows: early morning before the crew starts, and late afternoon on the drive home. Rain days are gold. When the weather shuts down a job site, owners catch up on the office, and they pick up the phone.
"Just send me something." It is a polite way to end the call. Underneath it is a real worry: plenty of contractors have paid for shared leads that went to five other companies, or for software they never set up.
Our reps do not argue. They ask one sharp question about the owner's business, such as how many estimates turn into jobs or how many crews sit idle in a slow week, and book fifteen minutes to show the answer.
Roofing sales outsourcing runs on the storm calendar. After a hail event, roofers are slammed and will not take a vendor call. In the weeks before storm season and through winter, they plan, buy, and hire.
Reps shift their call blocks to match. Storm markets get dialed when the owners have room to think, not when they are chasing insurance adjusters.
What a deal looks like
Typical ranges for vendors selling to home improvement and trades businesses. We confirm yours on the fit call.
What you pay
Contractors understand commission. Many of their own salespeople run on it. Ironline works the same way: a commission on the deals our reps close, for the life of the six month client contract.
No retainer. No setup fee. No salary for a contractor sales rep who spends three months learning the difference between a GC and a sub. The split is set on the fit call, based on your deal size and sales cycle. If nothing closes, you owe nothing.
Trades objections
The questions that come up on almost every home improvement fit call.
They do not need to buy on the call. The call earns the meeting. Your team closes in the demo or on site. Our reps work the follow up after that, so the deal does not stall while the owner is on a job.
Only if we sound like one. Reps never pitch shared leads or guaranteed jobs. They talk about the owner's business, ask real questions, and book a meeting with your team. That is a different conversation.
Winter is when owners plan the next season, set budgets, and have time for a meeting. Reps keep dialing through it. In the busiest months, the work shifts toward follow up and booking meetings for later dates.
No. Territory is agreed before anyone dials. If a dealer owns an account or a region, reps leave it alone, or book the meeting and hand it to the dealer if that is how you want it run.
Tell us what you sell to the trades and what a deal is worth. If it fits, we set the split on the call.
Get a sales teamSelling to HVAC shops too? See how we sell to HVAC contractors.