Real estate
You sell to brokerages, real estate teams, and property managers: proptech, CRM and lead platforms, transaction services, media, or lending partnerships. Ironline runs your real estate B2B sales outreach, books demos with the people who sign, and gets paid only when deals close.
Why outbound works here
Brokers and team leads built their careers on calls. They do not mind a cold call. They mind a sloppy one. A rep who gets to the point earns respect in this market faster than in almost any other.
Agents answer their own cell, every time, because any unknown number might be a buyer. That makes agents easy to reach and team leads nearly as easy. Managing brokers and broker owners usually sit behind an office admin or an executive assistant.
Property management firms are different again: a front office line, a leasing team, and a director of operations who makes the call on software. Reps plan the path for each before they dial.
Team leads split the day between their own deals, coaching agents, and recruiting. Brokers spend it on recruiting, retention, compliance, and the sales meeting. Weekends belong to showings and open houses.
That makes weekday mid mornings and early afternoons the best windows. Many brokerages hold a weekly sales meeting early in the week, so reps avoid that morning and use the afternoon after it, when tools and process are top of mind.
"We already have a tool for that." Brokerages are buried in software, and half of it is not used. The broker is not worried about features. They are worried that agents will not adopt one more thing.
So our reps sell to that worry. They ask what the brokerage is paying for today that agents ignore, and how your offer helps with what brokers care about most: recruiting, retention, and the cost of each closed transaction.
Agents are usually independent contractors. Some products are bought by the brokerage for everyone. Others are bought agent by agent, with the broker's blessing. The pitch changes depending on which one you sell.
We sort that out on the fit call, then build two scripts if we need them: one for the broker who approves, and one for the team lead or agent who uses it.
What a deal looks like
Typical ranges for vendors selling into residential and commercial real estate. We confirm yours on the fit call.
What you pay
Your buyers work on commission. So does Ironline. We are paid a commission on the deals our reps close, for the life of the six month client contract, and nothing before that.
No retainer, no setup fee, and no salaried proptech sales hire who needs a quarter to learn what a broker of record is. The split is set on the fit call, based on your deal size and the cycle you sell into. If nothing closes, you owe nothing.
Real estate objections
The questions that come up on almost every real estate fit call.
Conferences reach the brokers who travel to them. Outbound reaches everyone else on your list, every week of the year. Reps can also book meetings around a conference so the hallway chat turns into a real demo.
Yes. If your motion is a pilot with one team before a brokerage wide rollout, reps book the pilot, stay on the follow up, and push for the expansion conversation once the team is using it.
Whoever signs for your product. For brokerage wide tools, that is the broker or operations lead. For tools agents buy themselves, reps work team leads and agents with the broker's support. We decide which on the fit call.
Yes, if your offer fits them. The call is different: fewer agents, more operations, and longer cycles. Reps build a separate list and script for those accounts so they are not pitched like a residential team.
Tell us what you sell to real estate firms and what a deal is worth. If it fits, we set the split on the call.
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